First impressions count – your website’s role in how people perceive your company

Human perception is a huge subject spanning many fields of science, from neurology to anthropology, and influences many aspects of our lives. Almost everything that we do in our day to day interaction with the universe and life forms within it, is in some way linked to our perceptions. Our perception is itself influenced by […]
Why ‘simple’ websites are sometimes better than the rest


Have you ever read through an entire article or webpage on a website? I’m talking the whole thing, every word, from the first paragraph to the last – and all of a sudden finding yourself halfway through reading the comments too. I know 9 times out of 10 I’ll read the first paragraph on a […]
How your website design can affect your customer’s trust


We’d love to know how many people hear of a company and then IMMEDIATELY dismiss them after visiting their website? The data available doesn’t lie, and we’re looking at 94% of people attributing site abandonment to uneasiness in the website’s design. We know that this doesn’t just come down to the website design that houses […]